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Essential Online Marketing Resources for Every Business Owner

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Online marketing is alluring but can quickly become overwhelming.

It doesn’t have to be this way, though…

We have trawled the internet in search of insights from experts in the field just so we can make it easier for you. Our expedition through the annals of knowledge has yielded a comprehensive list of online marketing resources.

These resources will help you to familiarise yourself on the nuances of the field before you jump in.

Our discoveries include both, acclaimed books for established business owners and free online marketing resources for shoestring budgets. Even email lists and communities where you can learn from likeminded people have been included.

Resources for Entrepreneurship and Strategy Formation

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Online marketing will be impossible for you without marketing fundamentals. These include but are not limited to formulating strategic frameworks and discovering key digital marketing techniques that work for you.

We hope that these Holy Grail resources help you visualise the future of your business.

  1. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber (2004 edition)

This book is a necessity for all entrepreneurs, whether aspiring or established. It points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. The author is a world-renowned expert in coaching small business owners so you can be assured this book will add value to your business and life.

  1. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (2006 edition)

If your business is in the technology sector or based on innovation, you owe it to yourself to read Crossing the Chasm. It offers a proven blueprint for companies looking to market and sell innovative high-tech products in a mainstream market. The book especially emphasises the role of online marketing in this field.

  1. Influence: The Psychology of Persuasion by Robert B. Cialdini (2006 Edition)

A must read for leaders and managers. It is an extraordinary book that explains the psychology of why people say yes. The book also includes how you can apply these understandings and become a skilled persuader. Influence will help you understand consumer behaviour better.

  1. YOUtility: Why Smart Marketing is About Help Not Hype by Jay Baer (2013 edition)

A New York Times bestseller, YOUtility preaches the approach of helping clients instead of creating false hype i.e. moving beyond selling to instead providing real value. The book includes numerous examples of businesses that have achieved success with the presented tactics. Focusing on what the book teaches will help you become a more trustworthy brand, increase your customer base, and ensure more revenue in today’s market.

  1. Innovation and Entrepreneurship by Peter F. Drucker (2006 edition)

Innovation and Entrepreneurship offers a unique insight into today’s new entrepreneurial economy by simply analysing its inherent challenges and opportunities. The book is equally useful for established businesses and start-ups. In fact, it was the first book to present innovation and entrepreneurship as a purposeful and systematic discipline.

Free Resources:

  1. How to Build Your Marketing Empire from the Ground up (MarketingProfs)

MarketingProfs offer real-world education for modern marketers. They make extremely insightful presentations one of which is How to Build Your Marketing Empire from the Ground up. Read it here.

  1. Entrepreneur of Fire Podcast

With thousands of listeners, Entrepreneur of Fire Podcast is a convenient way to learn the most up-to-date information and strategies in the field. Find it here.

  1. What Makes Content Go Viral (HubSpot Blog)

HubSpot is a developer and marketer of inbound marketing products since 2006. Their blog is an amazing resource for entrepreneurs and marketers, like this one: ‘What Makes Content Go Viral?

Online Marketing Engagement Resources

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Once you’ve formed a blueprint of your business, its organisational structure, its process flows, and its marketing dynamics, you’ll need to start focusing on customers next.

Creating an online presence is challenging but crucial in the 21st century.

Success hinges on familiarising yourself with different aspects of online marketing. These include search engine and social media optimisation among various other techniques.

The expert techniques in the following resources will be a good place to start for a digitally nascent business.

  1. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk (2013)

Gary Vaynerchuk is a social media expert and one of the most influential names in online marketing. In this book, he gives advice on how to connect with customers and beat the competition using social media. He focuses on developing high-quality content customised for specific social media platforms such as Facebook, Instagram, Pinterest, or Twitter.

  1. The Art of SEO: Mastering Search Engine Optimisation 3rd Edition by Eric Enge, Stephan Spencer and Jessie Stricchiola

Want to learn up-to-date and most effective techniques of search engine optimisation for 2017? This book would be perfect for that. Just make sure to get the latest edition since SEO techniques morph every few months. A bestseller, The Art of SEO is a comprehensive and practical companion for your harrowing trudge through the alleys of online marketing.

  1. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

Do you want to create likeable and highly sharable content? This book is ideal for small business owners and marketers looking to add and improve their brand’s content. Epic Content Marketing provides a step-by-step plan for developing powerful content that resonates with customers. It also lists best practices to increase the viral potential and discoverability of your content.

  1. Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug (2015 edition)

Don’t Make Me Think, Revisited will help you understand the principles of intuitive navigation and informational design. Apart from that, the book also covers the importance of usability testing. It is witty at the very least and at times downright hilarious. This edition includes updated examples and a new chapter on mobile usability.

  1. Inbound Marketing and SEO: Insights from the Moz Blog by Rand Fishkin and Thoman Hogenhaven

To be successful SEO practitioner, you need to constantly keep increasing your knowledge of inbound marketing channels. The book doesn’t just provide just tactics but captures the essence of why SEO exists and how to be good at it. It contains Moz Blog’s most popular articles in addition to new essays to keep you updated on the industry’s latest trends.

Free Resources

  1. Moz

Moz started in 2004, as an SEO consulting company. It has since gone on to become a lot more than that. Their Guide to SEO is one of the most comprehensive resources on the topic.

  1. Backlinko

Run by Brian Dean, Backlinko is dedicated to helping its readers improve their Google Ranking through proven methods. He’s best known for coming up with the skyscraper technique.

  1. Free Courses on HubSpot

HubSpot is a developer and marketer of inbound marketing products since 2006. They offer free courses on inbound methodology, email marketing, content marketing, among other useful strategies for customer engagement.  Find them here.

Resources on Online Marketing Analytics and Consumer Insights

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Analytics are extremely important for online marketing.

Their purpose of analytics is to help you understand your audience and apply those insights to your marketing campaigns.

Consumer insights will help you understand user behaviour and help you segment your audience into personas. This, in turn, will allow you to build specialised content around your audience’s needs.

The following resources are a must read for businesses that want to use a scalpel instead of a hammer i.e. get better ROIs.

  1. Web Analytics – An Hour a Day and Web Analytics 2.0 by Avinash Kaushik

Avinash Kaushik is a Google Evangelist whose books provide a step–by–step guide to help entrepreneurs implement successful web analytics strategies. The book emphasises why qualitative data should be your focus, along with other insights and techniques that will help you develop a customer-centric mindset. It goes far beyond just concepts and definitions.

  1. You Should Test That: Conversion Optimisation for More Leads, Sales and Profit the Art and Science of Optimised Marketing by Chris Goward

You Should Test That will arm you with techniques to convert website visitors into customers through conversion optimisation. Conversion optimisation through effective analytics is part science and part art. It incorporates all aspects of analytics that are significant for online marketing optimisation. The book also shares the right tools for analysing data, testing strategies, and running experiments.

  1. Google Analytics: Understanding Visitor Behavior by Justin Cutroni

Cutroni is also an Analytics Evangelist at Google. If you’re a new to the world of online data and analytics, then his book will be very resourceful for you. It lets you learn Google Analytics in the most comprehensive and interactive manner. The book is just as useful for experienced analytics professionals as well.

  1. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis (2006 edition)

Want to redefine how you communicate with your customers? The book offers insight into how you can leverage the power of increasingly interconnected media channels to do so. It introduces persuasion architecture, a technique that allows businesses to create powerful, multi-channel persuasive systems. These systems anticipate customer needs and allow businesses to measure and optimise the return on investment.

  1. Traction: How Any Start-up Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares

The authors of Traction believe the key to success is how consistently you can grow and acquire new customers. The book covers 19 different traction channels that might be worth exploring for your business. It also includes specific exercises needed to find the channels that will work best for you.

Free Resources

  1. Google Analytics Academy

Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis. The instructors include Justin Cutroni and Krista Sieden. Find the course here.

  1. MarketingProf’s Blogs on Consumer Insights

MarketingProfs offers real-world education for modern marketers from established marketers. Their blogs on consumer insights are extremely helpful for those wanting to delve deeper into this topic. Read them here.

  1. Kissmetrics Blogs and Marketing Guides

The Kissmetrics blog covers everything from analytics to testing.  They also offer marketing guides on subjects such as A/B testing, optimising e-commerce growth, mobile metrics, and more.

Online Marketing Communities

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Communities online are a great resource where you can find expert advice for your business. You can also find feedback for your online marketing efforts here.

  1. The Moz Community

You can learn all about online marketing and discover important events in your industry. Apart from answering questions, they also host webinars and events. Find these SEO Moguls here.

  1. The HubSpot Community

The HubSpot community is the place for you to find and share solutions. You can also find like-minded people to collaborate with. Get the best inbound marketing advice here.

  1. Warrior Forum

The Warrior Forum is the world’s largest internet marketing community and marketplace. It is one of the oldest online marketing communities as well. Join them here.

  1. The Copy Blogger Community

Copy Blogger focuses all its efforts on how to create exceptional online content. You can find e-books, webinars, and discussions in this community. Find them here.

  1. The SEOBook Community

Run by Aaron Wall, SEOBook helps you to increase online visibility. You can find expert advice on SEO from Wall himself and over 1000 administrators.

  1. The MarketingProfs Community

MarketingProfs is all about real-world education for modern marketers. No matter what it is you’re looking for, you will find it here as they have over 272,800 answered posts. 

  1. Digital Point

Digital Point is the largest webmaster community in the world. Apart from extremely helpful members, it includes online marketing tools and a large marketplace as well.

  1. Quora

While Quora is not a dedicated online marketing community, you will find thousands of answered posts relevant to your needs.

Email Lists on Online Marketing You Just Have to Be a Part Of

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To receive amazing online marketing tips straight to your inbox, sign up for these exceptional newsletters and mailing lists on the subject.

  1. MarketingProfs

When you subscribe to the MarketingProfs newsletter, they email you practical marketing insights, lessons, perspectives, and know-how daily. These will help you market smarter.

  1. Conversion Rate Experts

This newsletter sends honest and detailed explanations of how Conversion Rate Experts have grown some of the world’s most sophisticated companies. It offers extremely useful tips for landing pages, product pages, and even for copywriting.

  1. Backlinko

Brian Dean’s Backlinko newsletter is just right if you’re looking for higher rankings and more traffic. Their newsletter contains exclusive and actionable advice for ranking higher on search engines.

  1. Neil Patel

A pioneer in online marketing, Neil Patel’s newsletter will send you tips on generating more traffic, leads, and customers. He also keeps you informed about all the free webinars he’s hosting.

  1. Seth Godin

Seth Godin’s blogs can show up straight to your email if you subscribe to his feed. These posts on marketing are insightful and inspiring. If you’re unable to get your hands on any of his books, the blog is a must.

  1. Smart Blogger

Created by Jon Morrow, Smart Blogger is the ultimate resource for boosting blog traffic. Be the first to receive their latest content before it goes live on the blog by signing up for their mailing list.

  1. Search Engine Land

They have multiple newsletters and you can pick which subject you’re more interested in. It’s a great way to avoid spamming. Choose as many as you like from marketing, social media, paid search engine marketing, SEO or one of the others.

  1. Moz Top 10

The Moz Top 10 is a semi-monthly email newsletter. It shares the top 10 most valuable SEO and digital marketing articles that the Moz team has discovered that week.

Bonus Online Marketing Resources

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  1. Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

Hug Your Haters is backed by solid research and data to help you deal with disgruntled customers. It includes hilarious stories of haters gone wild and inspirational stories of companies responding with speed, compassion, and humanity.

  1. Growth Hacking: Silicon Valley’s Best Kept Secret by Raymond Fong and Chad Riddersen

The book includes examples of people and companies that have successfully turned small start-ups into huge profitable businessesby effective consistent, replicable, cost-effective, and data-driven strategies.

  1. Ultimate Guide to Google Adwords by Perry Marshall (2014 edition)

Ultimate Guide to Google AdWords is a great book for anyone just starting to use Google Adwords. It is packed with innovative tricks and tips to help you make the most of the advertisements you invest in.

  1. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

All Marketers Are Liars emphasises the importance of telling a story that resonates with the audience and including authenticity in branding campaigns. Godin strongly believes that is because such stories are effective in increasing sales.

  1. Occam’s Razor

Avinash’s Blog Occam’s Razors features lots of valuable insights, tips, and tricks into all aspects of online marketing, particularly analytics. You can also find all podcasts and other blogs he has been featured on.

  1. HubSpot Email List

When you subscribe to HubSpot‘s Marketing Blog you receive content on SEO, blogging, social media, lead generation, email marketing, and more straight to your inbox.

  1. SEObook.com by Aaron Walls

Based on Aaron Wall’s guide that is no longer available in book format, SEObook.com offers a valuable online marketing training program. Find it here.

  1. Digital Marketing Courses

You can use websites like Udemy and Coursera to find cheap or even free courses on digital marketing or even a niche in the subject. Not only are these convenient because they’re remotely available, but most of those can usually be completed at your own pace.

Tell us how if you’ve implemented any of the strategies from these resources and what your experience has been. If we’ve missed out on a resource that is your go-to, then please do let us know and we’ll include it in this list.

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