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Social Media Optimisation

Beyond Social Media Promotion: New and Innovative Uses of Social Media in Business

  • PWD Wordsmiths
  • June 30, 2017

Social media is, of course, a great tool to execute marketing campaigns for promotion of your business and products. I'm sure you know all about the marketing potential of social media... Of course, everyone knows about it. But: What if I told you advertising and marketing is not the only thi...

Creating Customer Profiles and Personas for Better Conversion

  • PWD Wordsmiths
  • June 30, 2017

You might be wondering why creating customer profiles is so important in any digital marketing strategy. Here's why. It's quite a basic fact of marketing that without knowledge of your customer, you can't really provide them with the best service. What's more, you won't be able to effectively tar...

Using Customer Psychology in Digital Marketing for Conversions

  • PWD Wordsmiths
  • June 30, 2017

Did you come to this page to find out how to use customer psychology in digital marketing? Great! Let's discuss... I am sure you will agree when I say that bringing in new customers is a very important, as well as the most difficult, part of any business. Right? What if I told you that using so...

Different Hues of Your Online Marketing Strategy: Colour Psychology

  • PWD Wordsmiths
  • June 30, 2017

Colour can impact how we think and how we behave. It is absolutely inevitable. Colour directs our eye where to look, what to do, and how to interpret something. It puts content into context. This makes it crucial to understand what colours mean to people as a marketer and business owner. In fact...

Essential Online Marketing Resources for Every Business Owner

  • PWD Wordsmiths
  • June 30, 2017

Online marketing is alluring but can quickly become overwhelming. It doesn’t have to be this way, though… We have trawled the internet in search of insights from experts in the field just so we can make it easier for you. Our expedition through the annals of knowledge has yielded a comprehensiv...

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