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Beyond Social Media Promotion: New and Innovative Uses of Social Media in Business

Social media is, of course, a great tool to execute marketing campaigns for promotion of your business and products. I'm sure you know all about the marketing potential of social media... Of course, everyone knows about it. But: What if I told you advertising and marketing is not the only thi...

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Mobile Marketing: Everything You Need to Know About This Next Generation Digital Marketing Trend

Mobile marketing is set to be the biggest part of digital marketing. Why? Simply because mobile devices have overtaken desktop in internet usage. India alone has over 500 million mobile internet users. It's the fastest growing market for mobile commerce. It would be foolish not to tap this ma...

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Measuring Success: Why Marketing Analytics Is Essential For A Business

As a business owner, you must be investing a lot of time and resources into your marketing strategies… Are you also measuring the effects of all this investment? Have you even wondered whether your business’s marketing strategies are successful or not? How do you define success anyway? Th...

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